Evolve Baked dog food review

March 15, 2023
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Evolve Baked dog food review

Dry pet food

The evolution of the creation of dry feed for animals is full of drama: take-off and falls, stagnation and innovation, errors and lessons, but the most important thing in it is that the industry has always found a solution for problems arising on the way to create nutrition for our favorites.

Dry diet for animals: from VSTT to gold diggers

The first commercial dry dog food for animals was created in 1860 by the Englishman James Tstt. It was based on the needs of the dog ’s owner for nutrition. A product was needed that did not deteriorate during storage, with stable recipe and quality. The economic factor or animal needs were not considered. The food was bells for dogs from a mixture of wheat, vegetables and parts of carcasses of cattle. Low-technical production and considerable cost of raw materials made the food very expensive. Kltt had no choice but to focus on promoting food among wealthy dog owners. The reader who took part in the withdrawal of a new feed to the market will not see anything original in the marketing strategy of VKTT. We are doing the same thing now: we participate in exhibitions, we work with opinion leaders, nurseries, bloggers. Unless advertising from magazines moved to television, Internet and social networks.

At this time, the attitude towards dogs began to change. From a working animal, the dog turned into a companion. The presence of a thoroughbred dog determined the status of its owner. The habits in feeding dogs began to change. “Sales” and raw meat began to be considered an unworthy nutrition for the favorite of a wealthy public, they were replaced by thermally processed dishes and boiled meat. This is a very important point in the future demand for industrial dry dog food for animals. In addition, a dog-for-dog movement began to develop: exhibitions were organized, specialized magazines were published, and breed standards were introduced. Vstt used a new current in cultural and social life and conducted the first marketing campaign of feed for small pets in history. He focused his efforts on the dog handlers, and also attracted his influential friends to the recommendation of food.

By the end of the XIX century, the industrial food market for dogs was already noticeable, but the requirements for the product were determined by rather strange, today, factors: non-extermination in storage, standard quality and status of the owner. The influence on the state and health of the animal by the creators of products was not even considered. This period can be distinguished as the first stage in the evolution of industrial nutrition for animals.

At the beginning of the 20th century, additional needs for animal nutrition arose. Another type of owner appeared for whom the dog was, first of all, a "workhorse". Prospectors from the era of gold fever in the warm season used to deliver equipment, food and clothing with rafts and boats, but in winter this type of transport was not available. They used dog teams, and sled dogs had to be fed differently, and new requirements for nutrition appeared: small weight and volume of animal feed, acceptable cost and sufficient energy density. By this time, the improvement of technologies, the experience accumulated from a large number of successful and unsuccessful startups in creating production, increased consumption led to a decrease in the cost of feed. They have become available for a wide circle of dog owners.

The first third of the 20th century did not bring interesting marketing concepts to the development of the industry. The main actions focused in the direction of their distribution. At this, the second stage of the evolution of industrial feed was completed. Its main achievement was the formation of basic industrial power standards for dogs and high affairs of feed, because they were sold in almost all grocery stores.

In terms of dry feed, the extruder is the head of everything

The next stage in the development of dry animal feed began with the active search for new production technologies, new packaging and access to a more or less systemic research work in the field of dietetics of dogs and cats. By this time, food had already appeared, which were positioned as professional and offered to dog breeders. In parallel in small volumes, the production of dietary feed began. Products were still made using “biscuit” technologies, but were already produced not in the form of a galet, but became granular.

In 1956, a fundamental breakthrough in the production of dry feed took place. There was an extrusion technology that allowed the standardization of the food granules, increase the content of nutrients necessary for dogs and cats, achieve an adjustable bulk density of the product, and increase the shelf life of the product. New types of packaging were developed: cardboard boxes, paper bags, the first plastic bags appeared in the 60s.

The first specialized plants for the production of extrusion dry feed for animals were opened. In other words, an industrial base was created, which had to be supported by active consumption. To do this, in 1964, a powerful marketing program was developed, which showed the superiority of feeding with ready-made dry diets over the power “from the table”: their safety and a balance, which is most consistent with the needs of dogs and catsch a marketing strategy brought the expected result. The industry has already prepared for a serene life in the era of finished diets.

Taurin, eating and mycotoxins in dry nutrition of Evolve Baked dog food

As folk wisdom says: if everything is fine, then something is wrong. In the industry associated with dry animal feed, many difficulties arose. We highlight the three most significant.

What was the process of extrusion in the 60-70s? Dry ingredients were moistened with water and steam and fed to the extruder, where very high pressure was created and heated to 140 ° C. In addition to this, the product was driven through the extruder twice. This led to a partial loss of vitamins, enzymes, amino acids in the finished product. According to a number of nutrients, even minimal food needs of animals did not provide. In animals, the clinical signs of insufficiency of the amino acid Taurin, which is contained in the meat in sufficient quantities, began to diagnose, and when it is used, signs of insufficiency of this amino acid are not manifested. Similar problems were observed with other amino acids, not to mention vitamins. To study the minimum levels of nutrients for animals, a special institution was created. But studies were limited to the measurement of proteins, fats, minerals, amino acids and vitamins, while the levels of digestibility of these substances from various sources of raw materials were poorly studied. Manufacturers were forced to be guided by these recommendations and introduce a number of nutrients into feed (refined or synthetic).

Marketologists connected to the process and turned the lack of forced enrichment of feed into an advantage. Until now, on the market you can see best dog food storage containers of feed with inscriptions: “with taurin” or “with vitamin E”.

Massive Pet Food Recall

The supplements did not have sufficient digestibility, and had to be introduced into dry animal food in excess amounts. What gave impetus in the development of pharmaceutical companies, which now developed vitamin complexes specifically for the extrusion process. These food additives guaranteed the amount and activity of vitamins in the finished stern according to the declaration.

The next problem that the industry had to solve and which existed from the very beginning of the creation of feed was eaten. The production of a product with certain parameters has successfully mastered the industry, but not all pets willingly consumed ready-made food. This forced manufacturers to look for taste additives and ways to increase the attractiveness of feedch a product was quickly developed. Digest is a powder containing a large number of peptides (fragments of a protein molecule), prepared by hydrolysis of meat raw materials, but, being a protein structure, could be destroyed by an aggressive process of extrusion. To solve the problem, an innovative technology for processing granules was created after extrusion with a spray with a complex composition: it included fats and oils that improve the food of the product, and additives that do not tolerate extrusion: digest, other palatans and vitamin complexes.

The third problem that the food industry faced in the 70s is the so-called "Aflatoxin scandal. "Trying to reduce the cost of products, some manufacturers used cheap wheat and corn with a high content of mycotoxins. Unfortunately, mycotoxins have the ability to accumulate in the body of animals, and this leads to death. A lot of pets died after the use of industrial feed. Naturally, a scandal broke out with all the Western attributes: the review of the product from the market, courts, and the press. After some time, this was repeated. Later, state regulations and control measures were introduced for the content of mycotoxins in pets feed. In recent decades, there have been no information about cases of animal aphlatoxins. Nevertheless, it is possible that it was these cases that became one of the motives for the appearance of a new type of native feed in the XXI century.

From age to the breed

By the end of the 20th century, the manufacture of feed for cats and dogs became a profitable business. This led to an increase in the number of plants for the production of dry animal feed. But an interesting fact: if you do not talk about transnational companies, then there were only several dozen factories, and there were already hundreds of brands of feed. Some enterprises did not even produce their own brand. In these factories, orders were placed on private brands.

But dozens of different brands, which were produced on the same line of the plant, did not differ significantly from each other. When much is the same, you need to come up with something special in order to differ. In the evolution of feed, the age of marketing and struggle of brands for the buyer began. It continues to this day.

Since by this time the basic requirements of animal owners to feed manufacturers have already been satisfied, the owners of brands focused on their developments on the conformity of food to the physiological needs of animals and their health.

At the beginning of the XXI century, most of the brands used the concept of the age and size of animals, physiological needs, and the prevention of diseases. Dry feed for animals of individual breeds appeared, then for individual breeds taking into account the age stages.

In parallel, manufacturers began to make food for cats and dogs with certain physiological needs, which to one degree or another excited animal owners. On the shelves of stores, products appeared for removing lumps from the gastrointestinal tract, for animals with sensitive digestion, sterilized, with increased energy needs, for home-based cats, for pets prone to overweight and many others. It is worth noting the intensive development of veterinary diets aimed at preventing the most common diseases of cats and dogs.

From groceries to superpreium

In the late 80s, food began to be positioned as groceries intended for implementation through grocery stores, and professional, for pet stores. The rulers of groceries were short, differed in tastes and a little functional purpose. Their main difference from professional feed is the basic ingredient composition, low price, small packages.

Evolve Baked dog food review guided by these recommendations and

Evolve baked dog food review

The concept of dividing products into food, premium and superpremium-class was born. The classification was not official, was not supported by the laws or recommendations of associations. Each manufacturer was guided by its standards. It often happened that food, close in composition, recipe and price, at one manufacturer belonged to the premium class, and at the other to superpremium. All this thoroughly confused animal owners when choosing food on the store shelf.

The development of the Internet only added confusion, it was not clear which experts online described their understanding of the classification of feed and gave them an assessment. In addition to everything, foods appeared that were positioned as monobels, holistics, biocratic, vegetarian, Human Grade, half-willed, etc. They were also possible to distribute them on the economy-ultrahypermopremium scale, but the normal owner no longer had desires and time and time. As a result, today the passions in the classification of feed have subsided. The manufacturer wants to call his feed superpremium, please. He wants to create a new class of food – is also not prohibited. The diligent owner will definitely study the analytical composition of the product. Those who do not have time for this will use reviews on the Internet and on social networks. According to the information collected and his financial capabilities, his choice will be made.

Dry diets: Evolve Baked dog foodfrom monobel to bioproduct

The end of the XX and the beginning of the XXI century became the following stage in the evolution of dry animal feed. By this time, the ideas of satisfying various needs of animals and their owners were exhausted. Therefore, the stage was devoted to animal health, but was built on existing technologies. Manufacturers focused on ingredients and raw materials from which feed was produced. By this time, the research base was strongly strengthened. Institutes and laboratories appeared, specializing in pets nutrition, leading the University of the World worked in the zoo industry grants. In some countries, it was possible to legally regulate the requirements for raw materials and feed for pets.

We found out that animals are extremely sensitive to "non-born" additives. The use of industrial raw materials containing a significant concentration of antibiotics and other substances that contribute to the crop and set of muscle mass in agricultural animals caused health and cats of health and cats. The problem was supplemented by the introduction of technological additives: dyes, conservatives, emulsifiers.

As a response to “frequent” allergic reactions in animals in the market, monobelic feeds appear. These are products containing a minimum amount of ingredients and one source of animal protein. The most common was the use of lamb and rice in the recipe. At the same time, the manufacturers fell information that the food was prepared on the same production line as the food with other sources of animal raw materials, which does not guarantee the complete absence of possible allergens in the stern. Nevertheless, feed with lamb in the composition became very popular among owners of allergic dogs.

Following, feeds made from animal protein, non-thought breeding: sea fish, wild ungulates, wild boar, ostrichch feeds are very popular today.

Wanting to minimize the risks of breaking animal health, a whole direction of beerly feed appeared. This made it possible to exclude allergic reactions to gluten, reduce the likelihood of poisoning with mycotoxins and, due to a decrease in the amount of carbohydrates in the stern, fight a set of excess weight.

The market also appeared foods prepared from traditional ingredients, but which were produced according to biotechnology without the use of growth amplifiers and other negative factors. This trend touched as well-known manufacturers who began to include such biological products in existing brands, and gave rise to the flow of new brands that grew only on this trend.

The power of technology

If you look in the retrospective of the evolution of the food industry, then a dozen years ago there was a breakthrough in technology: two-Shine extruders appeared for the production of dry animal feed. Single-sided, which have been used for more than 60 years, have some restrictions. Firstly, for the formation of granules of feed in the batch there should be a very high content of carbohydrate raw materials, otherwise the granules will not be formed. Secondly, the extruder can push the mass along the barrel if the batch has a fairly high viscosity. Thirdly, to create the necessary viscosity, you need to use raw materials in the form of flour. Fourth, to obtain meat or meat-bone flour, it must first be thermally treated, while the nutrients are partially lost and the taste properties change. Fifthly, in the production of feed, the technical requirements for meat flour are so high that periodically there is not enough raw materials on the market with the desired parameters.

What does a twin screw extruder do? Strongly minimize the content of carbohydrate raw materials, up to 10% or even less. Two screws easily push a low viscosity mass through the extruder barrel, which means you can use fresh meat (rather than scarce flour) in the form of minced meat or emulsion.

In such extruders, steam energy is used, reducing the processing temperature, and this, accordingly, allows maintaining nutritional properties at a new qualitative level. And, of course, as an advantage of such production, less dependence on the parameters of raw materials. There are only a few such factories in the world today. Feed prepared using this technology is still expensive.

The evolution of extruders continues, and there is already information about three-screw extruders, which will make it possible to make a pellet of dry dog food with a filling inside.

How does the future of the industry look like? Obviously, the legislative bases in different countries will be improved. Scientific research will focus on a completely new direction of meeting the needs. Not separately on the needs of the owner or the animal, but on their interaction. Already today, developments have been announced about the possibilities of nutrition aimed at reducing the likelihood of an allergy in humans to pets. Diets are being created to improve the cognitive abilities of animals, especially in aging ones. Work has emerged on the effects of combinations of certain nutrients on the expression of obesity genes. We will probably see more breakthrough scientific discoveries in the field of pet nutrition. And, of course, technology will not stop there.

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